Grand Slams for Kids

Social Media rebranding

Grand Slams for Kids organizes tennis competitions for kids. They were looking for a way to rebrand and increase interaction on their social media. Mainly their two instagrams @grandslamsforkids and @padeltourforkids.

The requirements were that people needed to associate the new identity with the overall feel of Grand Slams for Kids and that there had to be space for the mention of the two main sponsors.

After researching their instagram and website, I decided to take the two main things that stood out to me positively. The colours and logo.

Grand Slams for Kids has four colours main colours, blue, orange, green and pink. And in their logo are three puppets. These are the elements that bring a fun playful feel. Exactly what is needed for this organization targeted towards kids.

The new style uses much more colour and different shapes, it is playful and bright. You immediately associate it with a fun and children.

The potential of the puppets in the logo are big. I immediately wanted to use them as a dynamic design element. By redrawing them in different poses they turn into this mascot that you now associate with the brand. They also make great stickers that people can use in their instagram stories.

One of the main goals of the organisation was to increase interaction. So not only did I redesign some old posts I also suggested to mention the kids themselves more. If you congratulate the winner of an event, this will not only bring interaction from your followers but also from the friends and family who will share and like it as well.

Above you can see my designs for the introductory instagram posts of @padeltourforkids the Who What and Why and a mock-up of the winner announcement. Below you can see my redesigns for the Grand Slams for Kids instagram, the before and after.